Door and window industry enters the era of integrated marketing era

      In the current market environment, companies compete for marketing and services, compared to brand building, and each company will develop a marketing rhythm based on its own business conditions. From the overall point of view, door and window companies can not be lack of marketing, and at the same time, can not over-market. If the door and window enterprises fall into the circle of “do not promote or not sell”, it is unfavorable to the industry in the long run. Any brand should have confidence in its own products. Once the effect of marketing is amplified, the ups and downs of commodity prices endanger the integrity management. Marketing methods such as blasting and alliances will bring benefits in the short term, but the result of water storage will not be very high. Large-scale promotion of the season's, low-profit goods is ok, can not be used as a long-term mechanism, door and window enterprises must adhere to the main, new products are not discounted. In addition, good brands should not produce "engineering version", "online version" and other goods, which is a harm to the brand.

 

     Internet marketing. With the continuous popularization of the network and the rapid growth of the audience's information needs, more and more door and window enterprises have begun to get involved in e-commerce and conduct online marketing. Compared with selling directly on the Internet, the use of the power of netizens to carry out the brand is more favored by enterprises. Regardless of the use of unexpected events for speculation or the use of Weibo for brand information dissemination, door and window companies are constantly trying.

 

     H. Advertising marketing has always been the focus of people from all walks of life. Obviously, as a door and window enterprise that stands in the industry based on its brand image, it must be closely linked with advertising. Many large door and window brands have never invested in advertising.

 

     Therefore, in today's highly developed information transmission, the new marketing model has occupied a pivotal position. The changes in the marketing methods of the detailed door and window industry, each progress, represent a great leap in the marketing model of the door and window industry. The marketing path of the door and window industry will surely go further and further, and will continue to flood into new blood.